The #notequemesconelsol campaign is back to educate about the risks of the sun on our skin from childhood

The Clínica Dermatológica Internacional, together with La Roche-Posay, launches this initiative that will include talks to parents and teachers, provide sun protection packs in schools, and has a website with advice, as well as a book with illustrations.

The aim of the project is to provide children with the necessary guidelines for acquiring healthy photoprotection habits, as correct education in this field at this age is the best prevention. In fact, explains Dr. Ricardo Ruiz, director of the CDI, said that it is common for many patients with sun spots or solar keratoses to deny having sunbathed; we often do not realize that the spots or keratoses that appear as adults have their origin in the sun that we have inadvertently sunbathed in childhood.

Our skin has memory

From the Clínica Dermatológica Internacional, a reference center for skin care in our country, they want to emphasize the fact that the skin has memory, because before the age of 18 we have received 80% of the ultraviolet radiation of a lifetime.

The project No te quemes con el sol was born two years ago when Dr. Ruiz wondered why not place free dispensers in certain children’s areas, since on sunny days the sunscreen that we apply to children in the morning is not effective for so many hours.

A website and a book complete the project…

The “No te quemes con el sol” project has a web page that provides resources and materials for centers that aspire to become “photoprotected schools”: teaching material and children’s sun protection creams.

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It also has the book “Fernando se hace amigo del sol”, written by Dr. Ricardo Ruiz and Olivia Girón Biforcos, a publication that aims to educate while having fun.