- Top Farma, specialized in the digital transformation of pharmacies, offers free of charge the development of websites equipped with ecommerce to help in the distribution of medical devices. It also offers an express order and collection service or home delivery.
- Xavier Mercadé: “Through Top Farma we want to help pharmacists so that they can continue to serve people who may need it without exposing anyone or exposing themselves to any risk. In this way we build so that everyone, professionals and patient, stay at home.”
Barcelona, April 7, 2020.- At the same time that medical centers and professionals are accelerating the implementation of telemedicine services to respond to all their patients, the pharmaceutical sector is in full digital transformation to incorporate online sales processes and personalized service, with the aim of distributing health products to those who may need them, and thus contribute to the population not leaving their homes during the time of confinement, except in strictly necessary situations. To this end, and after having made its free telemedicine and videoconferencing services available to all medical professionals who need them, Top Doctors, an expert company in technological services such as teleconsultation for the private medical sector, is making available to pharmacists for the duration of the confinement free websites with an online store through its company Top Farma, so that the public can purchase the published products, makes available to pharmacists during the time of the confinement free websites with online store through its company Top Farma, so that the population can purchase the published products and also offers an express order and collection service so that, when the customer arrives at the pharmacy, the products ordered online are ready to take away.
“The 160 people who are part of the project want to do everything in our power to help the system to decongest during this period and at the same time help pharmacists so that they can continue to serve people without exposing anyone or exposing themselves to any risk. In this way, we accompany the patient from the moment they detect an ailment or pathology, contact and make an appointment with the best specialist, until they obtain a diagnosis telematically or in person, locate the pharmacy that best suits their needs and, finally, purchase the medication or treatment to heal, in an agile way and, above all, without leaving home”, explains Xavier Mercadé, Managing Director for Europe at Top Doctors.
Digitalization of pharmacies: a new step towards keeping the patient at home
Many sectors have adapted to digital transformation to break down time and space barriers and offer their customers their services when and where they need them. A step that has become more important since the state of alarm was declared, forcing the population to stay at home.
With a unique business model, Top Farma offers pharmacies cutting-edge technological solutions, online presence and brand image, and patients access to health products when and where they need them. Top Farma has an Intelligent Customer Manager that allows to know the profile of patients, as well as their pathologies or diseases and segment them to proactively communicate the information they may need in relation to a drug or treatment. It also has a tool to improve adherence to treatment, so that the pharmacist or assistant at the time of dispensing the drug can explain in detail what it consists of, as well as give you the best advice for your specific case, in a hyper-specialized way. In addition, after obtaining all this information, you will be able to consult the result with a medical specialist through Telemedicine.
“All these techniques help us to close the circle of the patient’s journey and at the same time obtain a detailed analysis of the purchases and needs of each client in order to carry out a personalized and professionalized sales strategy for each case,” explains Mercadé.