For healthier and fairer standards of beauty

Little by little the fashion world is introducing healthier and fairer standards of beauty (especially for women’s bodies).

Inevitably, fashion, consumer styles, the media and, in short, all that set of images and cultural practices of our society have an impact on the internal image created by the person who receives them. They have an impact on what people consider “good” or “bad” and they have an impact on what people associate with one weight or another, they even have an impact on what we desire and what we prioritize in life. Therefore, fashion has responsibility and who has responsibility must be consistent.

It is no coincidence that 9 out of 10 people affected by an Eating Behavior Disorder (ED) is a girl instead of a boy, nor is it a coincidence that it is more frequent in adolescents than in adults.

Specialists in Child and Adolescent Psychiatry claim that health should be shown above all else as a priority over aesthetics and that it is illogical that we are persuaded and that the discourse prevails that psychological health (satisfaction, wellbeing or happiness) will be achieved through a restrictive diet, a certain weight or a specific body image. On the contrary, what this type of messages promote is that health is secondary, not a priority and that the probabilities of developing an eating behavior pathology increase, which is also deeply unfair since these messages have an unequal treatment if they are addressed to women or men.