What is neuro-linguistic programming?
Neuro-linguistic programming (NLP) is a neuroscience developed in the 1970s in California by linguist Richard Bandler and psychology student John Grinder. It is defined as the study of how language, whether verbal (words), paraverbal (tone and volume) or nonverbal (gestures and posture), affects the human brain and allows us to learn to control mood, modify harmful behaviors and improve communication with other people. NLP was born from the observation and application of important therapeutic strategies that have led to the development of a model capable of acting on the perceptual and cognitive structures of the mind, through the use of an emotional language that stimulates dynamics.
What is the purpose of neuro-linguistic programming?
The main idea of NLP is based on the belief that the individual interacts with all its components (language and physiology) by creating rules with certain qualitative and quantitative characteristics. By changing meanings, through a change in the perceptual structure, the individual can bring about changes in attitude and behavior. Therefore, the main objective of NLP is to develop successful habits, increase effective behaviors and reduce undesirable ones. In short, NLP is a set of models and techniques for thinking and acting effectively in the world we live in. The main objective is, therefore, to make the individual useful, increase their own choices and improve their quality of life.
What is the application of neuro-linguistic programming?
NLP is considered today as a pseudoscience that unites several areas of human communication with influence in various aspects, including education, learning, sales and leadership. The practical objective of this technique is to understand how the individual can achieve certain results. Those who practice NLP aim to help the subject explore his or her “inner world” by articulating specific questions to stimulate the recipient’s process. The analysis serves to eliminate beliefs considered limiting, trying to define how to achieve the stated goals and influences on the individual’s well-being.